Themes in TikTok Videos Featuring Little Cigars and Cigarillos - Content Analysis


Little cigars and cigarillos (LCCs) are popular tobacco products among youth (ie, adolescents and young adults). A variety of LCC-related promotional and user-generated content is present on social media. However, research on LCC-related posts on social media has been largely focused on platforms that are primarily text- or image-based, such as Twitter and Instagram.

Journal of Medical Internet Research
Dr. Scott I. Donaldson
Dr. Scott I. Donaldson
Assistant Professor of General Internal Medicine