E-cigarette imagery in Netflix scripted television and movies popular among young adults: A content analysis


Research is needed to understand the frequency of e-cigarette impressions in scripted television and movies, especially in scripted content with characters and storylines that may appeal to young adults. This study aimed to determine the extent of e-cigarette-related imagery and dialogue in Netflix content popular with young adults. We also determine the demographics and character qualities of actors shown holding e-cigarettes.

Addictive Behaviors Reports
Dr. Scott I. Donaldson
Dr. Scott I. Donaldson
Assistant Professor of General Internal Medicine