Monitoring the Official YouTube Channels of E-Cigarette Companies - A Thematic Analysis


E-cigarette companies use YouTube to foster brand awareness, market their products, and interact with current and future tobacco users. However, research on the official YouTube channels of e-cigarette companies is limited. This study determined the themes of, and degree of user engagement with, videos posted to the official channels of e-cigarette companies on YouTube.

Health Education and Behavior
Dr. Scott I. Donaldson
Dr. Scott I. Donaldson
Assistant Professor of General Internal Medicine