Monitoring the Official YouTube Channels of E-Cigarette Companies - A Thematic Analysis
Abstract
E-cigarette companies use YouTube to foster brand awareness, market their products, and interact with current and future tobacco users. However, research on the official YouTube channels of e-cigarette companies is limited. This study determined the themes of, and degree of user engagement with, videos posted to the official channels of e-cigarette companies on YouTube.
Type
Publication
Health Education and Behavior
