Monitoring website marketing among leading e-cigarette brands and vendors in California - content analysis


Electronic cigarette (e-cigarette) brands and vendors use websites to promote pro-tobacco messages that may increase susceptibility to use e-cigarettes among never users or help sustain continued e-cigarette use among current users. E-cigarette website marketing is lightly regulated, and little is known about promotional strategies used on e-cigarette companies’ websites. This study conducted a content analysis of website marketing from leading e-cigarette companies selling products in California.

In Tobacco Control
Dr. Scott I. Donaldson
Dr. Scott I. Donaldson
Assistant Professor of General Internal Medicine