The Impact of E-Cigarette Product Placement in Music Videos on Susceptibility to Use E-Cigarettes among Young Adults: An Experimental Investigation
Dr. Scott I. Donaldson, Allison Dormanesh, Patricia Escobedo, Anuja Majmundar, Matthew Kirkpatrick, Jon-Patrick Allem
March 2022Abstract
Product placement in music videos is a growing promotional strategy. This study examined the impact of e-cigarette product placement and imagery in music videos on susceptibility to use e-cigarettes among young adults.
Publication
In Addictive Behaviors
![Dr. Scott I. Donaldson](/author/dr.-scott-i.-donaldson/avatar_hu59204d88597f32e01d1c42be0c641565_1557070_270x270_fill_q75_lanczos_center.jpg)
Assistant Professor of General Internal Medicine