The Impact of E-Cigarette Product Placement in Music Videos on Susceptibility to Use E-Cigarettes among Young Adults: An Experimental Investigation


Product placement in music videos is a growing promotional strategy. This study examined the impact of e-cigarette product placement and imagery in music videos on susceptibility to use e-cigarettes among young adults.

In Addictive Behaviors
Dr. Scott I. Donaldson
Dr. Scott I. Donaldson
Assistant Professor of General Internal Medicine