The Impact of E-Cigarette Product Placement in Music Videos on Susceptibility to Use E-Cigarettes among Young Adults: An Experimental Investigation
Dr. Scott I. Donaldson, Allison Dormanesh, Patricia Escobedo, Anuja Majmundar, Matthew Kirkpatrick, Jon-Patrick AllemMarch 2022
Product placement in music videos is a growing promotional strategy. This study examined the impact of e-cigarette product placement and imagery in music videos on susceptibility to use e-cigarettes among young adults.
In Addictive Behaviors
Senior Research Associate